The year 2026 promises to be rich in developments in the world of food. Emerging trends reflect a return to basics, a quest for memorable dining moments, increased inclusivity and a renewed openness to other culinary influences. Groups and restaurant owners are key players in this transformation—they must adapt to remain relevant and drive growth.
The key word: EXPERIENCE. Whether you run a multi-location brand, a franchise, or a small bistro, Americans are longing for unforgettable, eventful moments. Without guest experience, they will turn to takeout, catering, or fast food.
For example: even in QSR (Quick Service Restaurants) and fast-dining, some brands are making a come back thanks to their family-friendly vibe or familiar DNA like Chi-Chi’s.
In this article, we explore in detail the food trends and behavioral changes that will shape 2026 and beyond—and we share practical advice to help restaurants groups & franchises adapt for better performances.
Did you know that in 2025, the best-performing groups doubled their visibility — and multiplied bookings — in just 90 days? More in our new 2025 Hospitality Groups Performances Report*.
*Based on a 12-month analysis of 2,000 restaurant locations across 254 groups, combining internal Malou performance data (SEO, reviews, engagement, visibility) with public data from Google and Instagram.
1. AI is the New Normal for Growth in 2026
Use AI for Growth in your Restaurants
Artificial Intelligence is becoming essential for restaurant management, across fields and functions.
